Regarding Steam, Adult Content Bans, and Making an 18+ Game
Please note when I first published this on Tumblr yesterday, the rumors of NSFW and R18 games getting shadowbanned here hadn't started circulating. As of this posting, I'm not sure what the status of NSFW content on itch.io is. Thank you.
Hey guys;
There’s been a major shift in the gaming scene recently that could have some very serious consequences for queer creators and the adult content they make and unfortunately, TCM is (what I fear) a pretty prime target. I know no one likes reading long blog posts but please at least skim the following write up. A lot's going on and frankly, I'm very, very anxious for TCM. Bear with me, the situation is complex.
What Happened:
Steam, the largest videogame marketplace in the world, caved to pressure from payment processors like Mastercard and Visa to delist games and effectively censor content that goes against the TOS of the payment processor. This is incredibly shitty.
- Visa and Mastercard now have direct say in what content is “objectionable” on the world’s largest gaming marketplace. They are the entities that get to decide what art is “degenerate” and what art is suitable for their advertisers.
- Adult content has long been a target of Mastercard, which has been constantly putting pressure on companies like Etsy, OnlyFans, Patreon, Pornhub, Fansly, and more for multiple years now to deplatform and censor not only real-life content featuring real people, but also overtly fictional and drawn content as well.
- LGBT+ art is a prime target for being slandered as deviant; we’ve seen it throughout our history, and this is only becoming more evident as queer sex workers, content creators, and artists are getting financially deplatformed all across the internet.
- Several ultraconservative groups are behind the pressure on Mastercard, including swerf and terf clubs.
- This goes beyond region or payment method. It doesn’t matter how you pay for Steam games; once a game is delisted, it cannot be purchased via any method.
Since this change to Steam’s TOS and as of this writing, over 80 adult games have been delisted, and I’d like to take a second to emphasize what this means. Being delisted on Steam is the same as having a game functionally permabanned. Delisting means that anyone who has the game can still access it, but the title is taken off the marketplace completely, and new players will never see it or be able to access it.
Steam is effectively being held at gunpoint. Without the ability to accept payments from the two largest, most duopolistic processors in the world, its continued resistance would likely destroy them as a marketplace. This attack on Steam gives Mastercard and Visa an unprecedented amount of power over gaming as a whole and has already had huge consequences. This sets a disturbing and wholly unfair precedent of disproportionately silencing queer and/or politically charged art.
What’s shocking about this is that in the past, Steam has worked to maintain a high level of neutrality in its content offerings. As long as games were rated properly and appropriate themes were disclosed during the rating process, Steam generally let explicit content slide even if their content was questionable to some. The problem now lies in the fact that corporate overlords have now taken the power to decide what is and is not artistic expression, and historically, that does not bode well for anyone challenging or commenting on the status quo. If you’re queer like me, you know you challenge the status quo by simply existing.
The Future is Unknowable
Unfortunately, it just got a lot murkier for me and for TCM. Because TCM’s queer leanings, its focus on sexualized men and monster fucking, the game will certainly be seen as transgressive to any remotely conservative leaning weirdo looking for a power trip. I don’t know if we’re on the chopping block and there’s literally no way to prepare.
I’ve heard several people mention Itch.io as an alternative, and, firstly, please understand that I adore Itch. Itch is where TCM got its initial start and early community from, and I owe a lot to Itch’s commitment to its devs and the freedom to produce whatever content they want. The problem is that if payment processors put pressure on Itch, too, they will be forced to acquiesce. I can’t stress enough that Steam is astronomically larger and more powerful than Itch- and if they didn’t have the resources or independence to hold to their ideals in the face of pressure from Mastercard, Itch won’t either. At this point, it's less of a criticism or doomerism on my part and simply an ugly, unfair fact.
This kind of uncertainty alone is enough to stagnate a lot of business in any industry. This puts the burden on me to either pre-emptively censor the game myself or to cope with the immense financial instability of going forward with unclear and/or unfair guidelines that- once again- disproportionately target queer creators.
We saw it with the widespread tariff confusion earlier this year that had a pronounced effect on global commerce. Stephanie Sterling elaborates on the burden of uncertainty in this video about YouTube’s unclear and inconsistent demonetization rules and the clamps it puts on artistic content. She’s a lot more articulate than I am and paints a really robust picture about why having vague content policies- like the ones Mastercard is pushing- throws a wrench in the whole creative cycle, especially for artists hoping to make a living via their art.
What This Means for TCM
Honestly, this could mean a lot of things, and unfortunately, I just don’t know what the road ahead will look like in 6 months. Or even next week. Because I really value transparency, I wanted to lay the situation out for y'all so you can hopefully see where I’m coming from and why this is so incredibly devastating to hear about.
I invested a ton of money into making this game. More than that, it's been about five years of my life with no other projects on deck, building this game and community from the ground up. I believe in this project, and I believe in queer adult entertainment that’s inclusive and fun and sexy. I really do.
But if I get financially deplatformed, I can’t create.
Essentially, I planned to invest my own money up front, offer the base game (Amir, Mori, and Akello’s full routes) for free, and then make DLC in the form of additional character routes and charge money for those to recoup costs and eventually get me out of the hole. I hoped that people would really enjoy the base game, get a feel for my writing style and Atlas’ art, and hopefully find that a paid DLC for another character is a worthwhile purchase. Now, I’m reevaluating how I want to move forward, and I wanted y'all to be a part of that 1) because I need you to see what factors I’m dealing with and 2) I’d like to give as much of a heads up as possible if plans change.
(Most of this is Steam specific but I feel like its worth outlining:)
So, right now, the game is in a state called “Early Access”. This tells players that the game is still in development, still getting updates, and generally taking player feedback/bug reports into account as development furthers. Once the game is “completed,” I was going to take it out of Early Access and into “Fully Released”.
One option I’m now considering is charging for the game once it hits that fully released state.
People who already have the game will not be affected by this at all. You’ll get the Full Release without having to pay. (Anyone who has the game in their Steam Library before the changeover will get the Full Release for free.). The Full Release won’t have significant content changes but will probably have minor bug fixes, polish, things of that nature. I’m not sure what price point I would set it at. But like most options, there are pros and cons to this- namely, I made it clear that I wanted to keep this chunk of the game free, but I’m worried that might not be possible. The benefit to structuring things this way is that I may be able to recoup some of the development costs before a potential delisting, which would essentially terminate my ability to make extra content like I’d intended.
Talking Numbers
I would like to share my budget with you so that you can see the figures I’m looking at. Again, my ultimate goal here is gaining yall’s understanding first. I know it’s disappointing to talk money and numbers when we’re all surviving out there, but things are getting dire. (Note that these numbers are general but close estimates.)
Artwork includes: Sprites, CGs, Logo Design, Menu, GUI/UX assets and implementation, other In-Game Assets, Commissions for birthday posts/special occasions, Trailers, Animations, Capsule Artwork, etc
Ads, Hosting, and Business Misc includes: Ad runs on websites like Furaffinity and Tumblr, Hosting and Domain fees, Business Name Registration, Studio Peaches logo
Custom Music includes: 6 custom-performed and recorded tracks exclusive for TCM
Equipment/Tools includes: Software licenses, computer hardware, graphic design tools.
The game does pull in some money on the regular, and I cannot stress enough how grateful I am for my patrons, kickstarter supporters, and for my itch donors because your generosity and loyalty have helped add some stability to this situation, and I’ve gotten good at making your every dime count.
And just for transparency, here’s what the Kickstarter ended up looking like:

Now, with Kickstarter, I have to emphasize that these numbers don’t represent failure- this was pretty much what I expected going in. Kickstarter is a great way to raise awareness of projects, and in that respect, the TCM Kickstarter was very successful, even if I cut it perhaps a little closer than I had intended.
So, now you can kind of start to see where the stress is growing. Over the past five-ish years, I’ve invested close to twenty thousand dollars into this project, and although I have wonderful patrons, backers and itch donors, I’ve barely put a dent in that debt. This is what game development costs for a game of TCM’s quality. Currently, I pay Atlas commission rates for their work, but I had hoped to be able to actually employ them. I personally have never been paid for the time and labor I’ve put into this game, and I work on it about 30 hours a week, every week.
TLDR
To recap, there are several reasons I’m taking the time to write this up today:
- Prepare TCM community for the possibility of changes coming to the plans going forward
- Inform the community of some very alarming developments happening on gaming platforms
- Help show the community just how much game development costs, and how imperative it is to find a financially viable future for this project.
- Prayer circle we don’t get delisted
The bottom line is: TCM needs to make money if it is going to continue being developed. If the game gets delisted and deplatformed, I might need to make serious changes to keep this project alive. I may need to make serious changes to mitigate what’s already happening to adult games.
Things are scary out there for artists and especially for queer artists. I have absolutely no idea what the future holds for TCM and no idea how much worse things are going to get before they get better. Transparency has always been a priority for me, so definitely expect updates and announcements as things evolve and change over the coming months. Just please understand that I may have to pivot or change tact depending on what Mastercard decides is a violation of their content guidelines.
For better and for worse, nothing is set in stone today, but that does mean I’ll need to continue monitoring the situation closely, and I’ll do my best to keep everyone informed of TCM’s development with as much notice as I can.
Finally, I encourage all of you to do further research into this on your own. I encourage you to sign the petition that the ACLU has been circulating as a first step towards fighting this unfair hold payment processors have on our content. I encourage you to talk to performers excommunicated from OnlyFans and Patreon for having “objectionable” material. I encourage you to talk to Furries who were booted from Fansly for being incorrectly labelled as deviants with bestiality kinks. I especially encourage you to look into the oppressive, hateful groups pushing for this kind of artistic suppression and pressuring Visa and Mastercard to tighten (comprised largely of swerf, terf, and bog-standard conservative purity politics). Send angry emails, support your favorite creators, and cultivate safe online spaces for queer adult content.
As always, please hit me up with any questions you might have- I can be reached in all the usual places: Here on Tumblr @tricitymonsters, on discord @pockatuck or via the TCM server, or even email if you have something longer to send > tricitymonsters@gmail.com
Some source links for you:
ACLU Petition: https://action.aclu.org/petition/mastercard-sex-work-work-end-your-unjust-policy
PCgamer Article Breaking the Story: https://www.pcgamer.com/software/platforms/steam-introduces-new-rule-prohibiting-certain-kinds-of-adult-content-that-might-make-visa-or-mastercard-unhappy-financial-deplatforming-in-action/
VICE Article that was pulled that lists the groups behind the push: https://web.archive.org/web/20250719204151/https://www.vice.com/en/article/group-behind-steam-censorship-policies-have-powerful-allies-and-targeted-popular-games-with-outlandish-claims/
Files
Get Tri City Monsters
Tri City Monsters
Monsterf*cker Visual Novel
Status | In development |
Author | Studio Peaches |
Genre | Visual Novel |
Tags | Gay, Horror, LGBT, Monsters, NSFW, Otome, Ren'Py, Romance |
Languages | English |
Accessibility | Subtitles |
More posts
- Akello Chapter 6 is Here9 days ago
- TCM's 1 Year Anniversary!39 days ago
- 0.16.1 Patch41 days ago
- Mori Chapter 5 is Here!50 days ago
- Mini Devlog || Marketing Sucks BUT52 days ago
- Amir Chapter 5 is Here!67 days ago
- Akello Chapter 5~Apr 14, 2025
- Mini Devlog || Development ToolsMar 08, 2025
- Mori Chapter 4 is Here!Mar 03, 2025
Comments
Log in with itch.io to leave a comment.
All I want to say is thank you for creating and sharing your game with all of us. I’m utterly heartbroken at what you’re facing right now but please know that I, and many others, are supporting you throughout all of this! Just know that whatever happens, I’ll follow you wherever you go, no matter the platform. Stay strong and don’t give up!!
Thank you so much! It really means the world to me that the community has been nothing but understanding and responsive and the support I've experienced through this has been such a reassuring, bright spot in a sea of uncertainty. <3
https://www.change.org/p/tell-mastercard-visa-activist-groups-stop-controlling-w...
I hate posting Link but this one I have too
Thanks! There's also ones from the ACLU and Electronic Freedom Frontier that are worth looking into!!
Found out Japan and a amazing women named Savvy ( ˶ˆ꒳ˆ˵ ) (@MadamSavvy) are fighting this! I am 100% behind them all the way if I can help and I find something I will! I am not letting this down without a damn fight! A there is petitions for it too don't forget to slap your vote!
I won't lie, I have a different opinion on LGBTQ, I don't despise it, but I find it to be something I won't do, and can't see myself being involved in, BUT even I know this is fucked up and that you make a very logical point, its bullshit, that the people who help distribute money are trying to tell us what we are allowed to do with that money in the first place let alone infringe on freedom of speech.
Thanks for sharing your thoughts! The crux of the problem is that payment processors should not be moderating content; that is the job of the marketplace. I'm glad we can see the real issue at hand here and I hope you'll sign the ACLU and Electronic Freedom Frontier petitions that are making the rounds!
I already did, I signed it the first chance I got!
im so fucking sorry. for all of us
SAME. I'm hoping we find a way to come back stronger as the LGBT indie community has always been good at banding together in a crisis. <3
Whatever happens, thank you for working so hard for this game. Please be safe! No matter the outcome, at the end of the day we'll support you. I and many others will keep protesting these changes because they are genuinely dangerous and harmful to LGBTQIA creators.
Thank you for being honest with us!
Thank you so much for being understanding. I'm so grateful TCM has such a wonderful, warm community that has taken this awful news in stride. Rest assured, when I have a solid game plan you can expect a lengthy update.
I really hope things go smoothly there is ALOT people fighting this which is good, I am one of them, I really love this game and I don't want to see it fail because some dim wits, If you going put this game on different platform will post it? Or lets hope you don't have too, KEEP ON FIGHTING MY FELLOW GAMERS!!!
Thank you! As of right now, I'm not sure what's going on with TCM and platforms outside of Steam and Itch but when I have any news to share, I'll make a big post about it! Thanks for your patience!